Tag Archives: marketing automation

The real estate ‘easy button’ doesn’t exist

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Success in real estate doesn’t come from luck or an easy button, Lori Muller writes. It comes by doing the work that others avoid. Continue reading →

Rechat wants to capture every client conversation — and turn it into data

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Rechat launches AI Memo, a built-in tool that records, transcribes and analyzes client conversations to help real estate agents improve follow-up. Continue reading →

70% of digital transformations fail. The other 30% will redefine us

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Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading →

Transforming agent marketing: Task-bound to scalable systems

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Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading →

The 5 non-negotiables of real estate AI

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AI in real estate should give agents time back, not take more of it. It should surface meaningful actions the agent didn’t even know to ask, create outcomes, and then give the agent the power to approve, edit, or decline every move. Continue reading →

AI basics for agents: How to get started with confidence

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Foundational guidance to help real estate teams and agents understand AI and put it to work for their business Continue reading →

Real partners with MAXA Designs on agent marketing platform

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The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading →

Got $20? Here’s how to fulfill your marketing needs (with AI) in 2025

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Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today. Continue reading →

The hyperlocal imperative: Why brokerages must own their backyards to win

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Forget flashy branding and endless ad spend, the brokers winning market share today are the ones doubling down on local expertise. Learn how hyperlocal strategies and the right tools are helping agents thrive block by block. Continue reading →

Cloze’s MAIA is smart, task-driven and enterprise-ready: Tech Review

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Craig Rowe reviews Cloze AI’s latest, a system-wide artificial intelligence business assistant called MAIA, tasked with helping real estate agents manage tasks, people, events and business. Continue reading →