Tag Archives: customer experience

From 1st call to closing: How to create a 5-star client journey 

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Map your client’s journey. Identify every moment of truth. And at every one, Darryl Davis writes, ask yourself: Does this feel like a 5-star experience? Continue reading →

Are you an information gatekeeper? AI just fired you

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In this episode of Real Estate Insiders Unfiltered, Jerimiah Taylor, CEO of BrokerBot, breaks down what AI actually means for real estate agents, why most people are thinking about it wrong, and what it is actually changing and what it isn’t. Continue reading →

Here’s where real conversion begins (Hint: It’s not the lead)

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The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too. Continue reading →

How customer experience breaks down in the smallest moments

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Earn real trust and create a legacy by ensuring your clients feel like they’re in good hands from their first conversation with you, Christine Carlo George writes. Continue reading →

What Guinness can teach you about building a brand that lasts

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In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading →

70% of digital transformations fail. The other 30% will redefine us

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Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading →

What Zillow’s marketing genius can teach you about social media

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On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading →

HomeSmart celebrates 25 years with new branding, messaging

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HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading →

What Disney’s Magic app can teach us about consumer experience

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Compliance expert Summer Goralik shares how Disneyland’s digital reinvention reveals what the real estate industry must protect: access, transparency and the power of innovation. Continue reading →

HqO seeks to modernize commercial property operations

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HqO is a software company that provides enterprise-level real estate experience solutions to the commercial real estate industry. Its newest release promises to integrate tenant lifecycle, asset management and building operations. Continue reading →