From 1st call to closing: How to create a 5-star client journey 

Map your client’s journey. Identify every moment of truth. And at every one, Darryl Davis writes, ask yourself: Does this feel like a 5-star experience? Continue reading

Disney outlines plans for 4,000-home North Carolina community

Dubbed Asteria, the 1,500-acres development will include a mix of single-family homes, condos, duplexes and apartments. Continue reading

Instagram, Google and Disney reveal new discovery tools 

From paywalled features to AI-curated search, platforms are tightening control over what gets seen and how users engage. Here’s how that shift is impacting visibility — and what real estate professionals should do about it. Continue reading

What high-performing real estate agents do differently from the rest

Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here’s what the top performers do differently. Continue reading

What real estate agents can learn from TikTok, Tylenol and Disney

Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading

Trending: Has your Facebook group disappeared? Thanks, AI

From mass Facebook group bans to Disney’s AI copyright battle and the TikTok ban that won’t stick, this week’s updates show one thing clearly: AI is reshaping the rules. For real estate pros, staying ahead means understanding the tools, and the risks…. Continue reading

What Disney’s Magic app can teach us about consumer experience

Compliance expert Summer Goralik shares how Disneyland’s digital reinvention reveals what the real estate industry must protect: access, transparency and the power of innovation. Continue reading

Zillow CEO lauds remote work as portal reveals plan to slash space

Zillow CEO Jeremy Wacksman said the company expects its leasing costs to drop by about $16 million over the next four years and anticipates earning $26 million in sublease income during the same period. Continue reading