Tag Archives: SEO

‘AI cannot read the room’: Agents weigh in on the promise and limits of artificial intelligence

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Inman talked to real estate pros from around the country to find out how they’re using AI and what limitations the technology faces. Continue reading →

How this marketing strategist made herself more searchable

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Check out these no-nonsense tips from Christine George to help yourself and your real estate business stand out as the online landscape grows more crowded and complex. Continue reading →

Being found in the age of AI: The collapse of the ‘I’m the best’ era

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Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading →

ChatGPT and Meta redraw the lines of reach and control

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AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading →

How AI is saving top real estate agents 10+ hours a week

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On this episode, tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the three stages of AI and shares how you can climb up that ladder starting today. Continue reading →

Showing up, being relevant in an AI age: A new era for real estate SEO

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Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes. Continue reading →

Why this Atlanta real estate broker trademarked his systems

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From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results. Continue reading →

Future-proof your digital footprint for 2026 (and beyond)

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Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading →

Dispatches from NAR NXT as real estate grapples with AI

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NAR NXT is known for its happenings around governance and the larger issues that shape how agents work. But what it really does is remind the industry that there are a lot of sharp, creative people leading the way, and they’re not always the ones in th… Continue reading →

What Zillow’s marketing genius can teach you about social media

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On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading →