Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading
Leaders including eXp’s Leo Pareja, REMAX’s Erik Carlson and top-selling agent Ben Caballero envision more tech, more change and perhaps a mixed recovery next year. Continue reading
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading
As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading
Find out how North Carolina broker Alli Pepperling launched her real estate business while embracing tradition and technology. Continue reading
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients. Continue reading
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading