Here’s what your 1st meeting with a buyer should look like

Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next. Continue reading

Are we turning real estate professionals into gig workers?

The future of real estate should be about elevating professionals who combine expertise, experience and technology to deliver a higher level of service, Lori Muller writes. Continue reading

The 3-step framework that helps agents break out of a slump

The actions that will help you break through a plateau align with a framework that has stood the test of time: ask, seek, knock, Jimmy Burgess writes. Continue reading

The real estate ‘easy button’ doesn’t exist

Success in real estate doesn’t come from luck or an easy button, Lori Muller writes. It comes by doing the work that others avoid. Continue reading

If you need to ‘add value’ at the end, you’re already behind

Contributor Deb Siefkin writes that real estate agents need to add value right now to be relevant. Continue reading

ChatGPT isn’t sabotaging real estate deals. It’s exposing how they’re made

The agents who will remain effective amid the rise of AI are the ones who help clients understand how to make decisions before the answer ever matters, broker Deb Siefkin writes.  Continue reading

A recession is coming. Here’s what you should do now — not later

Helping clients think in terms of affordability today with flexibility tomorrow reframes fear into strategy, Verl Workman writes. Continue reading

The real lesson from the Florida ChatGPT home sale story

The Florida AI home sale story is not proof that agents are obsolete, and it is not proof  that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite. Continue reading

Hire an assistant, bring on a partner or stay solo? A guide

Should successful agents hire help, partner up or just tough it out and push through? Kevelyn Guzman asks. The answer depends on the math. Continue reading

The 2026 market’s not exactly what we had hoped for

While real estate pros had hoped we’d be out of the woods by now, Carl Medford writes, a variety of factors are still keeping the market in a holding pattern. Continue reading