Cooperation among brokers in a shared marketplace remains one of the most powerful ideas the real estate industry has developed, broker-owner Dennis Norman writes. Continue reading
The Florida AI home sale story is not proof that agents are obsolete, and it is not proof that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite. Continue reading
Maybe the MLS isn’t perfect, broker Dennis Norman writes, but it’s still the only tool we have that puts listings in front of everyone, not just the ones invited behind the curtain. Continue reading
What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how a book tha… Continue reading
Many agents believe they are powerless against huge names like Zillow, but there are many tools you have at your disposal that make you more valuable than any site will ever be to consumers. Here are a handful of strategies that have helped us compete… Continue reading