Tag Archives: listing exposure

The housing market isn’t breaking. It’s being rebuilt in real time

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While the industry debates exposure, writes contributor Deb Siefkin, the structure of the market and how buyers find homes is being rewritten. Continue reading →

Where the line meets between fiduciary duty and fair housing

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When access to a home is filtered through limited showings, selective exposure or overly restrictive buyer criteria, the result is fewer opportunities for certain buyers to participate at all, new Inman contributor Colette Stevenson writes. Continue reading →

Pre-listing prep matters more than where the listing goes live

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The real estate industry is focused on where listings appear, Deb Siefkin writes, but the real outcomes are decided long before that. Continue reading →

The real lesson from the Florida ChatGPT home sale story

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The Florida AI home sale story is not proof that agents are obsolete, and it is not proof  that the MLS is no longer necessary, Dennis Norman writes. If anything, it shows the opposite. Continue reading →

CMLS slams ‘false narrative’ as coming-soon partnerships spread

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The Council of Multiple Listing Services argued that a “false narrative” about pre-marketing homes is gaining traction. Continue reading →

A confetti moment: Zillow changes its tune on listing standards

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For the industry, Zillow’s shift reflects a broader move toward understanding that how a home is introduced can be just as important as how widely it is seen, Compass agent Suzy Minken writes. Continue reading →

Industry leaders weigh in on Zillow’s coming-soon push

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Early reactions to the portal’s Zillow Preview program highlight the ongoing debate over pre-marketing, private networks and listing transparency. Continue reading →

HomeServices CEO says Zillow pre-marketing deal should be a ‘pulse check’ for industry

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HomeServices is among the brokerages participating in Zillow Preview, a program that allows agents to pre-market listings before they are added to the MLS. Continue reading →

Gary Keller: The market is proving ‘exposure drives home value’

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Keller Williams Executive Chairman Gary Keller weighs in on private listings while announcing partnership with Zillow. Continue reading →

Don’t break up the marketplace, just fix it: Glenn Kelman

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Rather than intentionally fragmenting the marketplace, the Redfin CEO writes, all listings should show in one place, with the seller allowing different levels of disclosure on each listing. Continue reading →