Tag Archives: pre marketing

NAR says it’s making quick progress on 3-year Strategic Plan

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“Rebuilding trust requires more than words — it requires visible progress,” NAR CEO Nykia Wright said in the report. Continue reading →

NWMLS is one of few MLSs that don’t allow coming soons. Redfin says that should change

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Redfin veteran Joe Rath — now at parent Rocket — said his company “supports a seller’s choice in how their property is marketed.” Continue reading →

New pre-marketing platforms face trust issues, adoption hurdles: Intel

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Many real estate agents tell Intel that newly announced partnerships to plug “coming soon” listings won’t change how they do business. Continue reading →

NWMLS blasts Compass’ ‘Orwellian’ listing strategy in new legal filing

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NWMLS is escalating its legal battle with Compass, filing federal counterclaims that accuse the brokerage of a deceptive listings strategy. Continue reading →

CMLS slams ‘false narrative’ as coming-soon partnerships spread

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The Council of Multiple Listing Services argued that a “false narrative” about pre-marketing homes is gaining traction. Continue reading →

Zillow adds 24 more brokerages to pre-market listings partnership

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The new agreements bring the number of brokerages and franchisors who have partnered with Zillow on pre-marketed listings to 29. Continue reading →

Keller Williams’ Jason Abrams on Zillow Preview: ‘Nobody should get upset by having more choices’

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Keller Williams Head of Industry and Learning Jason Abrams talks about the Zillow Preview partnership and what’s next in the debate over private listings. Continue reading →

Compass, Rocket pledge to ‘defend’ agents from MLSs in open letter

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Compass International Holdings, Rocket and Redfin issued an open letter to MLS leaders on Thursday, urging them to “honor seller choice.” Continue reading →

CEOs from some of the largest MLSs: Consolidation is inevitable

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In the current landscape, size matters. Three CEOs from some of the nation’s largest MLSs say significant consolidation is likely and inevitable. Continue reading →

Industry leaders weigh in on Zillow’s coming-soon push

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Early reactions to the portal’s Zillow Preview program highlight the ongoing debate over pre-marketing, private networks and listing transparency. Continue reading →