Tag Archives: Marian McPherson

Renters accelerate buying plans as rental affordability improves

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Zillow data shows rent price growth has reached its lowest level since 2020, saving the typical renter $2,316 annually. Continue reading →

30-year mortgage rate inches down to 4-week low

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Mortgage rates have dropped to an average of 6.30 percent, renewing hope in a more active spring homebuying season. Continue reading →

Century 21 revisits ‘The Joy of Home’ in new marketing campaign

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During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. Continue reading →

Home search is going AI-first with Realtor.com as attention gets harder to earn

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Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. Continue reading →

Mortgage firm Lower debuts ‘limited-access’ referral program

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Lower has officially launched Movoto Advantage, a program that connects vetted agents with buyers and sellers. The firm had a limited rollout in fall 2025. Continue reading →

Keller Williams promotes Jason Abrams to Chief Industry and Strategy Officer

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Keller Williams has promoted Jason Abrams to a new position, building on his 25-year coaching, education and training history with the Texas firm. Continue reading →

Zillow goes ‘AI mode’ with new home search assistant

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Zillow has released AI mode, a new search assistant that answers buyers’ and renters’ listing and market questions. Continue reading →

Mortgage rates pop to highest level since September 2025

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Hopes of a robust spring homebuying season are quickly running into harsh economic realities related to the war in Iran, inflation and other factors. Continue reading →

Keller Williams’ Jason Abrams on Zillow Preview: ‘Nobody should get upset by having more choices’

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Keller Williams Head of Industry and Learning Jason Abrams talks about the Zillow Preview partnership and what’s next in the debate over private listings. Continue reading →

Compass, Rocket pledge to ‘defend’ agents from MLSs in open letter

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Compass International Holdings, Rocket and Redfin issued an open letter to MLS leaders on Thursday, urging them to “honor seller choice.” Continue reading →