Tag Archives: franchising

Century 21 revisits ‘The Joy of Home’ in new marketing campaign

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During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. Continue reading →

Get ready to get hit with a tsunami of real estate consolidation

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From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next. Continue reading →

RE/MAX stays profitable as US agent count, revenue decline

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RE/MAX’s total agent count grew 2.5 percent from a year ago, to 147,073. But a growing proportion of those agents work outside of the franchisor’s main markets, the U.S. and Canada. Continue reading →

How a summer job in the ’70s launched my real estate career

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Find out how Ranelle Birmingham got her start in the industry through a summer job at her father’s Louisiana real estate company. Continue reading →

Motto Mortgage CEO announces upcoming retirement

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Ward Morrison will step down in June but serve as a consultant until the end of the year. He has helmed Motto Mortgage since 2016. Continue reading →

Keller Williams takes on major investment from CoreLogic owner

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CoreLogic parent Stone Point Capital is investing in Keller Williams as part of what the firms described as a plan to accelerate growth and fuel innovation, Inman has learned exclusively. Continue reading →

Anywhere grows annual revenue to $5.7B to close out 2024

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The real estate franchisor improved losses, revenue and combined closed transaction volume during the fourth quarter of 2024 to put a cap on the year. Luxury continued to outperform the general market. Continue reading →

RE/MAX CEO: ‘I don’t think RE/MAX deserves to be Kodak’

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At Inman Connect New York, Erik Carlson said he wants everyone to know the real estate franchisor is “open for business.” Continue reading →

RE/MAX’s Motto Mortgage out to re-up original franchise owners

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Most new franchisees signing up for Motto’s “mortgage brokerage-in-a-box” solution are real estate brokerages and teams that aren’t affiliated with RE/MAX. Continue reading →

RE/MAX enlists SUCCESS Coaching exec to lead West Coast operations

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SUCCESS Coaching executive Ben Fairfield has joined RE/MAX as vice president of region development for the West Coast, overseeing franchise growth across 15 states. Continue reading →