Author Archives: Marian McPherson

Renters accelerate buying plans as rental affordability improves

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Zillow data shows rent price growth has reached its lowest level since 2020, saving the typical renter $2,316 annually. Continue reading →

Hello, goodbye: Real estate’s biggest new hires and moves

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BGHRE, Coldwell Banker and other industry brands made moves last week. Get caught up with Inman’s weekly roundup. Continue reading →

Miami, RWorld announce merger, becoming the ‘largest local Realtor association in the world’

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The Miami Association of Realtors and RWorld will merge on May 11, creating the 93,000-member Miami and South Florida Realtors. Continue reading →

Buyers accuse eXp of supporting Zillow’s ‘fraudulent business’

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The plaintiffs in a Zillow class-action complaint claim eXp has harmed buyers by advertising Zillow Flex and supporting the portal’s listing ban. Continue reading →

30-year mortgage rate inches down to 4-week low

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Mortgage rates have dropped to an average of 6.30 percent, renewing hope in a more active spring homebuying season. Continue reading →

Century 21 revisits ‘The Joy of Home’ in new marketing campaign

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During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. Continue reading →

‘The dream of the 90s is alive in the Midwest.’ Can they keep it going?

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The Midwest is gaining popularity with homebuyers. Three economists share what the region has going in its favor — and the challenges of maintaining affordability. Continue reading →

New home team: Real estate’s biggest new hires and moves

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Century 21, Compass, Douglas Elliman and other real estate industry brands made moves during the past week. Continue reading →

Zillow ‘knows its role’ in the industry: Jun Choo

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Zillow Chief Operating Officer Jun Choo talks artificial intelligence, Zillow Preview and the portal’s continued commitment to listing “transparency.” Continue reading →

Mortgage firm Lower debuts ‘limited-access’ referral program

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Lower has officially launched Movoto Advantage, a program that connects vetted agents with buyers and sellers. The firm had a limited rollout in fall 2025. Continue reading →