SoFi debuts digital HELOC offering and new advisory council

The fintech company aims to make HELOCs easier to access. Meanwhile, the advisory council is designed to solicit input from industry leaders. Continue reading

Mortgage firm Lower debuts ‘limited-access’ referral program

Lower has officially launched Movoto Advantage, a program that connects vetted agents with buyers and sellers. The firm had a limited rollout in fall 2025. Continue reading

Beyond pre-approval: How to bulletproof your buyer in a competitive market

Lending expert Sofia Nadjibi offers insight for creating stronger buyer offers and greater negotiating leverage. Continue reading

7 questions you MUST ask buyers before meeting in person

Qualify your buyer prospects up front with these proven questions to ensure you get your transaction to the closing table, Derek Carlson writes. Continue reading

No lead-gen unicorns: 3 real ways to get clients to the closing table

Stop chasing that next “magical” lead source, Josh Ries writes. Implement a lead-generation system that will sustain your business for the long haul. Continue reading

15% of homebuyers ‘ghosted’ homesellers in September

As Halloween draws near and our minds become preoccupied with witches, wraiths and suddenly seized souls, homesellers are focused on another horror: the growing number of homebuyers backing out of the market. Continue reading

How to help buyers prep their home financing homework: Step 3

In Part 3 of her eight-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval. Continue reading

How to have the commission conversation with buyers: Step 2

Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson’s eight-step buyer plan. Continue reading

How to turn these 7 buyer objections into trust indicators

Instill confidence in your buyer clients when you come to them prepared to answer questions and offer reassurance, coach Darryl Davis writes. Continue reading

10 ways to set the stage for offers that win

Writing a winning offer isn’t rocket science, team leader Carl Medford writes, but it takes attention to detail, an understanding of best practices and a willingness to communicate. Continue reading