Author Archives: Josh Ries

These lead magnet examples work. Use them to build your pipeline

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A lead magnet isn’t a marketing hack. It’s a system, Josh Ries writes. Here’s how to turn your lead magnet into a reliable pipeline. Continue reading →

How to turn a lead magnet into a reliable pipeline: Part 1

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An effective real estate lead magnet lets you show competence, build trust and earn the next step without chasing, Josh Ries writes. Continue reading →

Turn ‘How’s the market?’ into a lead without being weird

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Stop giving market lectures, and start positioning yourself as a market expert with this simple strategy for lead generation and follow-up from Josh Ries. Continue reading →

Here’s where real conversion begins (Hint: It’s not the lead)

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The client becomes more valuable the closer they get to the closing table, Josh Ries writes, and your value has to rise too. Continue reading →

7 real estate problems agents misdiagnose (and how to fix them)

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More hustle won’t fix fundamental problems in your business, Josh Ries writes. Here’s how to diagnose (and cure) whatever’s holding you back. Continue reading →

Let the HOMES system help you nail your next buyer consultation

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Take your buyer consultation from transactional to consultative with Josh Ries’ step-by-step system for working with buyers. Continue reading →

Getting ghosted? Try these 7 lead-generation strategies

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Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading →

If your listing’s not selling, it’s not always price. It’s the positioning

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When a home is positioned correctly, marketing feels easy, Josh Ries writes. When it’s not, no amount of exposure will be able to fix it. Continue reading →

Stop making social media content for leads. Do this instead

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If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live. Continue reading →

You are not Zillow, and your conversion rate proves it

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Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead. Continue reading →