From 1st call to closing: How to create a 5-star client journey 

Map your client’s journey. Identify every moment of truth. And at every one, Darryl Davis writes, ask yourself: Does this feel like a 5-star experience? Continue reading

This AI-powered listing strategy beats April’s ‘perfect-week’ launch

Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading

How customer experience breaks down in the smallest moments

Earn real trust and create a legacy by ensuring your clients feel like they’re in good hands from their first conversation with you, Christine Carlo George writes. Continue reading

Put a price tag on potential by working with developers

Troy Palmquist and Breezy’s James Harris talk build potential, deal flow and developer-friendly data insights. Continue reading

Let the HOMES system help you nail your next buyer consultation

Take your buyer consultation from transactional to consultative with Josh Ries’ step-by-step system for working with buyers. Continue reading

Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them

Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations. Continue reading

What Guinness can teach you about building a brand that lasts

In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading

How to sharpen your negotiation skills without pricey seminars

The agents who become exceptional negotiators aren’t the ones who took the most courses, Nick Schlekeway writes. They’re the ones who treat every conversation like practice. Continue reading

What Starbucks and Domino’s can teach you about ‘impossible’ goals

If “same-old, same-old” isn’t getting the results you want, maybe it’s time to think bigger and set some impossible goals for yourself, Greg Hague writes. Continue reading

How to audit your brand like a marketing pro

Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading