Tag Archives: marketing and branding

These real estate social media posts actually generate leads

By | | Uncategorized
Comments Off on These real estate social media posts actually generate leads

Use these social media post ideas from Listing Leads’ Jimmy Mackin to generate more leads — not likes. Continue reading →

Getting ghosted? Try these 7 lead-generation strategies

By | | Uncategorized
Comments Off on Getting ghosted? Try these 7 lead-generation strategies

Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading →

Manning up on LinkedIn: Does the social media platform favor masculine profiles?

By | | Uncategorized
Comments Off on Manning up on LinkedIn: Does the social media platform favor masculine profiles?

Can changing your gender on LinkedIn lead to a measurable increase in traffic and visibility? Rachael Hite set out to find out. Continue reading →

EXp’s Wendy Forsythe talks AI and why 2026 is a ‘reset’ year

By | | Uncategorized
Comments Off on EXp’s Wendy Forsythe talks AI and why 2026 is a ‘reset’ year

Ahead of Inman Connect New York, EXp Chief Marketing Officer Wendy Forsythe dished on AI, building a strong company culture amid chaos and how to reset after a difficult year. Continue reading →

Building a digital profile that works: Now Streaming

By | | Uncategorized
Comments Off on Building a digital profile that works: Now Streaming

Learn what it takes to create a smart and effective digital footprint with help from these real estate industry heavyweights. Continue reading →

How to audit your brand like a marketing pro

By | | Uncategorized
Comments Off on How to audit your brand like a marketing pro

Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading →

How to build your brand authority with other people’s audiences

By | | Uncategorized
Comments Off on How to build your brand authority with other people’s audiences

Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading →

Ginger Wilcox: Real estate will ‘continue to see consolidation’

By | | Uncategorized
Comments Off on Ginger Wilcox: Real estate will ‘continue to see consolidation’

In her latest Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands. Continue reading →

Stage yourself to sell: Your personal brand toolkit

By | | Uncategorized
Comments Off on Stage yourself to sell: Your personal brand toolkit

A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading →

It’s easier than you think: 10 simple steps to turn 1 listing into 4

By | | Uncategorized
Comments Off on It’s easier than you think: 10 simple steps to turn 1 listing into 4

A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes. Continue reading →