Tag Archives: instagram

The perfection trap that’s holding your business back

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Transform your storytelling and leverage content marketing to reveal your authentic professional journey and connect with clients, Jimmy Burgess writes. Continue reading →

No one’s training new agents for this part of real estate

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One of the first things new agents need to know is how to help a client step back and think clearly about their real estate goals and challenges, broker-owner Deb Siefkin writes. Continue reading →

‘Carl’s a mess’ trend shows how conversation outperforms content

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A viral reality TV moment, new LinkedIn data and Facebook engagement insights all show how conversation is driving reach more than content alone. Continue reading →

Turn ‘How’s the market?’ into a lead without being weird

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Stop giving market lectures, and start positioning yourself as a market expert with this simple strategy for lead generation and follow-up from Josh Ries. Continue reading →

Home search is going AI-first with Realtor.com as attention gets harder to earn

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Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. Continue reading →

Stop chasing leads! How one agent built a $150M business on YouTube

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Rick Guerrero sits down to talk with Sarah Meslowski about her YouTube strategy, which focuses on one long-form video per week. Over the past five years, she’s done $150 million in sales. Continue reading →

Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 

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The systems that once made visibility easy are under pressure. Here’s how that changes the way real estate professionals should approach content. Continue reading →

Instagram, Google and Disney reveal new discovery tools 

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From paywalled features to AI-curated search, platforms are tightening control over what gets seen and how users engage. Here’s how that shift is impacting visibility — and what real estate professionals should do about it. Continue reading →

Let the HOMES system help you nail your next buyer consultation

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Take your buyer consultation from transactional to consultative with Josh Ries’ step-by-step system for working with buyers. Continue reading →

Instagram lead generation for real estate agents: Now Streaming

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Instagram expert Katie Lance shares strategies for using the social media platform as a strategic tool in your real estate business. Continue reading →