Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 

The systems that once made visibility easy are under pressure. Here’s how that changes the way real estate professionals should approach content. Continue reading

Inside Zillow’s ChatGPT integration (and what it means for real estate)

In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails. Continue reading