Tag Archives: Short-form video

From content to closings: How social media drove $50M in mortgage production

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Rick Guerrero and Brandon “Bran the Mortgage Man” Brotsky discuss how a consistent personal branding strategy helped generate roughly $50 million in annual loan production directly from social media relationships. Continue reading →

How agents can use AI to prep 30 days of content in 1 hour

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Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule. Continue reading →

Why real estate marketing can’t afford distractions in 2026

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From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing. Marketing forecasts reveal where volatility is increasing, which trends still matter and why focus, trust and execution wi… Continue reading →

How I script, edit and caption real estate videos FAST using AI

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Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading →

From TikTok to memes, the battle over who shapes culture

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The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading →

5 strategies to build your first social media pipeline

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Social media done right can help new agents start conversations, build credibility and turn online visibility into real clients, branding expert Alyssa Stalker writes. Continue reading →

Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

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GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading →