Tag Archives: Branding

Century 21 revisits ‘The Joy of Home’ in new marketing campaign

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During its Las Vegas conference, Century 21 debuted “Color of Happiness,” a sequel to the franchisor’s hit 2024 commercial. Continue reading →

Michael Valdes on consolidation, profitability and what real estate agents must do next

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The CEO of LPT International shares insights on consolidation, profitability, and growth, and how Inman’s advisory board is shaping the Inman Connect San Diego agenda. Continue reading →

How to cultivate your team with purpose to build a brand that lasts

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If you’re ready to grow beyond the solo-agent model, team leader Rebecca Francis offers advice and some red-flag warnings. Continue reading →

A step-by-step guide for using AI to master real estate marketing

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Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading →

Here’s our top marketing advice of 2026 (so far)

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If you’re looking for solid marketing advice that actually works today, check out these top 10 stories of 2026 (so far). Continue reading →

Instagram lead generation for real estate agents: Now Streaming

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Instagram expert Katie Lance shares strategies for using the social media platform as a strategic tool in your real estate business. Continue reading →

Ready to kill your brand and your lead gen? Take private listings

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The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time.  Continue reading →

If your listing’s not selling, it’s not always price. It’s the positioning

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When a home is positioned correctly, marketing feels easy, Josh Ries writes. When it’s not, no amount of exposure will be able to fix it. Continue reading →