How to stop real estate websites from stealing your clients

Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading

A bitter pill: More US consumers swallow higher rates, eye homes

For years, high home prices and mortgage rates have driven consumers from the housing market. That intimidation factor might be fading, Intel’s latest survey of 3,000 working adults found. Continue reading

How top teams and agents can create real estate clients for life

As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives. Continue reading