Author Archives: Bernice Ross

Your seller needs to sell now. Here’s how to handle the 6 objections that will stop them

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Help seller clients position their home where buyers see it as the best value among the properties currently on the market.  Continue reading →

10 hot income tax strategies that can save money on your return

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Use this list to determine where you are paying the IRS more than you should and to protect your personal and business finances, trainer Bernice Ross writes. Continue reading →

What an exploding toilet taught me about home warranties

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While home warranties may reduce costs, they don’t eliminate them, trainer and author Bernice Ross writes. Here’s what you (and your clients) need to know now. Continue reading →

What an exploding toilet taught me about home warranties

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While home warranties may reduce costs, they don’t eliminate them, trainer and author Bernice Ross writes. Here’s what you (and your clients) need to know now. Continue reading →

10 profit holes that can sink your real estate business

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Increase your profits both by cutting unnecessary waste and generating more business with these actionable strategies from trainer Bernice Ross. Continue reading →

Ready to kill your brand and your lead gen? Take private listings

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The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time.  Continue reading →

How to capture massive share in today’s tough real estate market

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Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading →

The Byron Effect: A legacy of leadership, service and results

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The real impact of your work rarely shows up at the closing table. Instead, it echoes throughout the years as your clients live their lives and make the memories that matter to them. Continue reading →

Use these 3 major mortgage shifts to generate listing and buyer leads 

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Bernice Ross writes that the time to jump over the January slump is now, thanks to three recent shifts in the mortgage market that may yield new prospects from the data you already have. Continue reading →