Tag Archives: Brokerage Control

Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it

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If every major platform builds its own version of a pre-market channel, the industry won’t become more open, Sean Frank writes. It will become more segmented. Continue reading →

Ready to kill your brand and your lead gen? Take private listings

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The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time.  Continue reading →

Zillow’s private listing post erupts into CEO-studded battleground

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A LinkedIn post by Errol Samuelson on Zillow’s private listings rule flared into a weekend skirmish that drew nearly 300 comments from executives like Robert Reffkin, Glenn Sanford and Leo Pareja. Continue reading →