Coming-soon listings just went mainstream: The Download

Last week, everyone in real estate was weighing in on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility. Continue reading

Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it

If every major platform builds its own version of a pre-market channel, the industry won’t become more open, Sean Frank writes. It will become more segmented. Continue reading

How the Compass–Anywhere merger exposes a blind spot in antitrust enforcement

Without recalibrating how market power is measured, Sean Frank writes, future consolidations will clear regulatory review while transforming competitive market conditions. Continue reading

NAR and the real estate industry’s irrelevance problem

Failure to embrace tech innovation will ensure the real estate industry falls further behind, hastening the entry of disruptive outside forces, Sean Frank writes. Continue reading

Anywhere: The rise and fall of an industry giant

The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes. Continue reading

Broker Spotlight: Sean Frank, Mainframe Real Estate

Find out how this Central Florida brokerage owner launched and grew and where he sees the industry moving next. Continue reading

In the face of bigotry and apathy, fair housing is even more essential

As civic rights deteriorate, it’s essential for Realtors to hold the line and ensure equitable access to housing for all, Sean Frank writes. Continue reading

7 simple, smart social media strategies savvy agents swear by

Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes. Continue reading

Frustrated? Here’s why leaving NAR won’t solve the problem

Despite its problems, brokerage CEO Sean Frank writes, NAR membership is still the logical option for real estate professionals. Continue reading

Why you probably shouldn’t open a real estate brokerage

The wisest thing you can do is learn from the mistakes of others, especially when it comes to long-term career decisions that are hard to reverse, Mainframe founder and CEO Sean Frank writes. Continue reading