Tag Archives: Mainframe Real Estate

Coming-soon listings just went mainstream: The Download

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Last week, everyone in real estate was weighing in on coming-soon listings, Zillow Preview and shifting stances on pre-MLS visibility. Continue reading →

Zillow’s ‘Preview’ isn’t solving fragmentation. It may be multiplying it

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If every major platform builds its own version of a pre-market channel, the industry won’t become more open, Sean Frank writes. It will become more segmented. Continue reading →

NAR and the real estate industry’s irrelevance problem

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Failure to embrace tech innovation will ensure the real estate industry falls further behind, hastening the entry of disruptive outside forces, Sean Frank writes. Continue reading →

Anywhere: The rise and fall of an industry giant

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The cautionary tale of Anywhere is one of historic industry dominance, costly missteps and an inability to adapt in time, Sean Frank writes. Continue reading →

Broker Spotlight: Sean Frank, Mainframe Real Estate

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Find out how this Central Florida brokerage owner launched and grew and where he sees the industry moving next. Continue reading →

Brokers are beginning to see bright side of post-settlement landscape

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Industry changes stemming from the National Association of Realtors’ antitrust settlement have made listing appointments easier, among other perks, real estate leaders told Inman. Continue reading →

Will dual agency become common after NAR’s settlement?

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Some believe more buyers will come to the table without agents. That could lead to fertile breeding grounds for the polarizing practice sometimes known as “double ending.” Continue reading →

How early adopters in real estate learned to stop worrying & love AI

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Less than a year after becoming publicly available, tools like ChatGPT and DALL-E have inspired brokers to explore — and integrate — artificial intelligence, a rigorous process of trial and error, they told Intel. Continue reading →

Will chatbots make housing discrimination worse?

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New artificial intelligence technology can recommend real estate listings based on neighborhoods’ ethnic makeup. Experts are worried about the tech’s potential for discrimination. Continue reading →

Mainframe Real Estate debuts marketing tech, agent websites

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The launch of a new suite of products continue Mainframe’s ongoing efforts to improve the real estate experience by leaning more on technology. Continue reading →