Nearly 1 in 13 homeshoppers are also browsing rentals, Zillow finds

About 8 percent of homeshoppers on Zillow are also browsing rentals, according to a new analysis, as the monthly cost of owning continues to outpace renting in most U.S. markets. Continue reading

Zillow ‘knows its role’ in the industry: Jun Choo

Zillow Chief Operating Officer Jun Choo talks artificial intelligence, Zillow Preview and the portal’s continued commitment to listing “transparency.” Continue reading

53% of US homes lost value from 2024 — but it’s not a crash

Zillow Senior Economic Researcher Treh Manhertz said statistics reflect a normalizing market and show that the vast majority of homes are retaining their value, even as the rate of appreciation cools. Continue reading

Your words are undermining your value. Here’s how to fix the problem

On this episode, former Realtor.com CEO and 50-year veteran Allan Dalton explains why words like “past client,” “listing agent” and “comps” are killing your value and offers smart replacements. Continue reading

How to explain the pros and cons of AI for real estate

As artificial intelligence remakes plans and processes, Carl Medford writes, it’s important to be transparent about how you use it to serve real estate clients. Continue reading

Inside Zillow’s ChatGPT integration (and what it means for real estate)

In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails. Continue reading

CMAs fall flat — this Spotify-inspired lead gen idea wins listings

Take a tip from the streaming platform’s Wrapped feature, Josh Ries writes, to show the value you’ve already provided throughout the year. Continue reading

Competition, discretion drive lux agents to embrace private listings

How crucial off-market listing networks are to luxury agents may depend in large part on their geographical market. In the current debate, there are still luxury agents firmly planted on both sides. Continue reading

Zillow unveils interactive ‘drone-like experience’ along with other new features

Portal behemoth Zillow has dropped five new home search, tour and affordability features, with the crown jewel being SkyTour, an aerial tour feature. Continue reading

Is Zillow skating dangerously close to thin ice?

Team leader Carl Medford writes that Zillow’s brokerage license and algorithmic pricing suggestions could be setting it up for a legal showdown that threatens its entire business model. Continue reading