$1M Zestimate on Santa Claus’ home is spot on, according to agents

Santa’s charming rustic-modern cabin is now worth more than $1 million according to Zillow’s Zestimate tool, a whopping 19 percent increase in value since the last holiday season. Continue reading

Zillow in 2022: How one of the biggest names in real estate recovers from its biggest stumble

Zillow started 2021 ascendant but finished by bowing out of iBuying. The coming year will test the portal’s ability to pivot. Continue reading

Reimagine just-sold cards: 12 strategies for a business boost in 2022

Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you’ll need to generate more leads, ramp up your business and hit the ground running in the new year. Continue reading

Why Zillow’s iBuying flop is just a blip, not a bad omen

Many have pointed to the failure of Zillow Offers as proof that the Zestimate is inaccurate, but the company’s struggles actually reinforce the critical role that quality automated valuation technology plays in the iBuying process. Continue reading

EXp Realty CEO Jason Gesing on why eXp is growing so rapidly

EXp CEO Jason Gesing also told Inman that franchising may see waning popularity, while iBuying is likely to remain a niche offering. Continue reading

How to price properties in a wildly fluctuating market

As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here’s how to keep up with your local market and help your clients make the best decision p… Continue reading

Zillow after Zillow Offers: Here’s what happens next

Experts envision the company pivoting to the comparatively easier business of working with buyers after the failed experiment of scooping up homes from sellers. Continue reading

Zillow Offers collapse is proof of the Zestimate’s inaccuracy

Bernice Ross has written about the inaccuracies of the Zestimate since it launched in 2006. Here, she outlines why Zillow’s decision to shut down its iBuying business is more than just a response to the extreme volatility of the Zestimate, but rather a… Continue reading

Converting leads into listings: How to close the deal

We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing. Continue reading

Sellers putting faith in their Zestimate? 4 steps for getting real on price

We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing. Continue reading