Expert or celebrity? French real estate TV just called our bluff

“The Parisian Agency: Exclusive Properties” on Netflix shows the difference between surface-level architectural and market knowledge and expertise, Molly McKinley writes. Continue reading

What ‘Summer House’ star Ciara Miller’s story teaches the real estate industry about Black wealth

The family home is often the first and only model of homeownership a Black child ever sees, Mo Gatling writes. It shapes what feels possible. Continue reading

Baby boomers dominate the market as first-time buyers hit record low

Baby boomers remained the dominant force in the housing market last year while first-time buyers fell to their smallest share on record, according to the National Association of Realtors’ 2026 Home Buyers and Sellers Generational Trends report. Continue reading

From Warped Tour to home tours: Meet the musicians who found their second stage in real estate

For many touring musicians, the transition into a second career in real estate isn’t as surprising as it sounds. Continue reading

What NASA’s Artemis II reveals about agents who go the distance

The capsule’s name, Integrity, is what separates agents who build lasting careers from those who flame out after a few years, coach Darryl Davis writes. Continue reading

The real estate ‘easy button’ doesn’t exist

Success in real estate doesn’t come from luck or an easy button, Lori Muller writes. It comes by doing the work that others avoid. Continue reading

‘Family-friendly’ neighborhood? Expect to pay 42% more

New data shows that homes in family-friendly neighborhoods cost 42 percent more on average, highlighting how demand for top schools, safety and amenities is reshaping affordability across U.S. housing markets. Continue reading

Lux real estate meets the open sea as Elliman launches yacht division

Douglas Elliman launches Elliman Yachts, expanding into yacht brokerage and charters as it targets ultra-high-net-worth clients. Continue reading

How customer experience breaks down in the smallest moments

Earn real trust and create a legacy by ensuring your clients feel like they’re in good hands from their first conversation with you, Christine Carlo George writes. Continue reading

Everyone deserves to own a home. That includes LGBTQ+ Americans

Nearly half of LGBTQ+ Americans feel less safe being visible, CEO Mary Mancera writes. That should concern anyone who understands what healthy housing markets require. Continue reading