Here’s what your 1st meeting with a buyer should look like

Your first meeting with a buyer is not a hurdle to get over, coach Darryl Davis writes. It is the foundation of everything that comes next. Continue reading

Are we using AI to build our business — or replace it?

What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it? Continue reading

If real estate agents don’t matter, why are FSBOs at an all-time low?

Real estate professionals aren’t just opening doors, Lori Muller writes. They are guiding people through one of the most complex financial and legal transactions of their lives. Continue reading

What NASA’s Artemis II reveals about agents who go the distance

The capsule’s name, Integrity, is what separates agents who build lasting careers from those who flame out after a few years, coach Darryl Davis writes. Continue reading

That guy who sold his house with ChatGPT should be a warning sign for real estate agents

Proactive brokers will train their agents on how to demonstrate why they’re still needed in an increasingly AI-driven world, Derek Carlson writes. Continue reading

The Robert Duvall School of Real Estate: Why the best agents never stop studying the role

Robert Duvall didn’t need to announce his talent. It was evident in every subtle choice he made. Coach Darryl Davis shows you how to put Duvall’s style to work in your business. Continue reading

The Robert Duvall School of Real Estate: Why the best agents never stop studying the role

Robert Duvall didn’t need to announce his talent. It was evident in every subtle choice he made. Coach Darryl Davis shows you how to put Duvall’s style to work in your business. Continue reading

California Association of Realtors leans into referral fee transparency

CAR issued a statement broadly in support of referral fee disclosure just days after NAR voted against expanding disclosure requirements. Continue reading

Anywhere expects preservation of brand ‘independence’ after Compass merger

Anywhere Real Estate’s Q3 earnings call was short and sweet — focusing on high-level performance indicators and reassuring Anywhere-affiliated agents of their future under Compass. Continue reading

How boutique brokerages can outpace big-box brands with value-added systems and programs

The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes. They’re grounded in authentic service, tailored expertise and a clear understanding of what clients actually need. Continue reading