Author Archives: Rainy Hake Austin

Behind the scenes: Operational insights from scaling The Agency

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The Agency President Rainy Hake Austin shares lessons learned from expanding into 150 offices across 14 countries. Continue reading →

How to create launch events that earn media attention, social buzz and buyer urgency 

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Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. Continue reading →

Luxury’s next phase: What the 2026 buyer really wants

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Luxury real estate is entering a more human-centered era, The Agency’s Rainy Hake Austin writes. The home of 2026 is intelligent, restorative and deeply personal. Continue reading →

How boutique brokerages can outpace big-box brands with value-added systems and programs

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The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes. They’re grounded in authentic service, tailored expertise and a clear understanding of what clients actually need. Continue reading →

5 Back to Basics luxury real estate trends for 2025

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Luxury is changing, so luxury agents need to change as well. The Agency’s Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now. Continue reading →

Your brand isn’t what you say it is (it’s what others see)

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Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading →

What real estate brokerages can learn from luxury hotel brands

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Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency’s Rainy Hake Austin writes. Continue reading →

Why your brokerage needs a service, not just sales, funnel

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Focus on the client lifecycle to build loyalty and enhance brand reputation, ultimately driving retention, The Agency’s Rainy Hake Austin writes. Continue reading →

What skills will brokerages and their leaders need in 2025?

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In the face of economic headwinds and shifting market dynamics, brokerages must embrace change with clarity, strategy and agility, The Agency’s Rainy Hake Austin writes. Continue reading →

How to maximize the power of influencers in your marketing

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Approach partnerships by offering value through access to unique venues, co-hosted or co-branded events, or creative collaborations that will resonate with your shared audiences, The Agency’s Rainy Hake Austin writes. Continue reading →