Tag Archives: property marketing

ChatGPT helps Florida seller skip agent, close in 5 days

By | | Uncategorized
Comments Off on ChatGPT helps Florida seller skip agent, close in 5 days

A Florida homeowner used ChatGPT to help sell his home without an agent, securing multiple offers and closing in under a week. Continue reading →

How to create launch events that earn media attention, social buzz and buyer urgency 

By | | Uncategorized
Comments Off on How to create launch events that earn media attention, social buzz and buyer urgency 

Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. Continue reading →

In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review

By | | Uncategorized
Comments Off on In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review

Craig Rowe reviews Collov AI for Inman. The product gives agents and real estate stakeholders an easy, affordable way to virtually stage homes and use AI to generate short room tours, edit furniture and adjust room styles. Continue reading →

Realtor.com parent goes after its own virtual tour target amid battle with CoStar

By | | Uncategorized
Comments Off on Realtor.com parent goes after its own virtual tour target amid battle with CoStar

Australia’s REA Group, owned by News Corp and a 20 percent stakeholder in Realtor.com, has acquired 3D tour technology company Planitar, echoing the 2024 sale of Matteport to Homes.com parent CoStar. Continue reading →

Mindset shift: Real estate clients don’t need you anymore

By | | Uncategorized
Comments Off on Mindset shift: Real estate clients don’t need you anymore

Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading →

Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

By | | Uncategorized
Comments Off on Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading →

Rently, Local Logic link up to enhance vacancy marketing

By | | Uncategorized
Comments Off on Rently, Local Logic link up to enhance vacancy marketing

Local Logic’s hyper-local marketing data will help Rently users and their applicants know more about what surrounds an available rental. Continue reading →

New Zillow standards to hit NYC’s StreetEasy in June

By | | Uncategorized
Comments Off on New Zillow standards to hit NYC’s StreetEasy in June

Listings that are not sent to StreetEasy within 24 hours of being publicly marketed will still be published by StreetEasy but offending agents will lose access to key tools and programs on the platform. Continue reading →

EXCLUSIVE: Restb.ai leads 10 more MLSs in march to data efficiency

By | | Uncategorized
Comments Off on EXCLUSIVE: Restb.ai leads 10 more MLSs in march to data efficiency

Ten additional multiple listing services have hired Barcelona’s Restb.ai to amp up the pace and sophistication of how listing data is populated, made compliant and broadcast to consumers. Continue reading →

Matterport lost $256M in 2024 as it continued scaling before merger

By | | Uncategorized
Comments Off on Matterport lost $256M in 2024 as it continued scaling before merger

Total revenue was $169.7 million, up 8 percent compared to a year earlier, boosted by its 1.2 million subscribers as the company bolstered its ongoing revenue streams. Continue reading →