Tag Archives: listing description

How to write an MLS listing description with integrity

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When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading →

5 AI prompts that do the work of a full-time marketing assistant

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AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever. Continue reading →

ChatGPT helps Florida seller skip agent, close in 5 days

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A Florida homeowner used ChatGPT to help sell his home without an agent, securing multiple offers and closing in under a week. Continue reading →

Is AI working for you, or are you working for AI?

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Christie’s International Real Estate President Gavin Swartzman outlines three guiding principles that will help real estate brokers harness the power of AI to grow their value proposition and their business. Continue reading →

How agents can make the most of the Zillow-Matterport breakup

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Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floorplan platform on Zillow doesn’t have to upend their marketing plan. Continue reading →

Stop using AI as a Google substitute. Do this instead

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Agents who use AI will replace those who don’t, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential. Continue reading →

The do’s and don’ts of crafting compelling listing descriptions

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Want more eyes on your listings? These expert-backed do’s and don’ts will help you craft descriptions that spark emotion, highlight value and drive real interest. Continue reading →

The rise of punk rock kindness: What Superman teaches us about content that sticks

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Sincerity steals the spotlight as Superman’s emotional reboot fuels hopecore buzz, Coldplay’s kiss-cam explodes into a PR disaster, and platforms like YouTube and Meta crack down on low-effort AI content. Here’s what it all means for agents navigating … Continue reading →

3 secret AI prompt strategies that supercharge your business

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By using master, meta- and mega-prompts together, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother. Continue reading →

The AI shortcut: 9 ways ChatGPT can simplify your listing process

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Real’s Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings. Continue reading →