Tag Archives: buyer

Communication isn’t the product. It’s the evidence

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Buyers aren’t choosing based on how you communicate, broker-owner Deb Siefkin writes. They’re choosing based on what your communication reveals. Continue reading →

Forget ‘write me a post’: Use AI to build better client relationships

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Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading →

5 lead-generation metrics you must review before 2026 begins

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These five metrics give you a custom dashboard to plan smarter, grow faster and stop guessing, Josh Ries writes. Head into 2026 with a plan based on data, not hope. Continue reading →

How to write a real estate case study that wins clients

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Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction. Continue reading →

The do’s and don’ts of crafting compelling listing descriptions

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Want more eyes on your listings? These expert-backed do’s and don’ts will help you craft descriptions that spark emotion, highlight value and drive real interest. Continue reading →

How to navigate a buyer’s cold feet without derailing the deal

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Buyers may cancel a purchase at the last minute due to anxiety about the market, trepidation about taking on financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes. Continue reading →

How I secured a Soho penthouse for clients after a 4-day search

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In this luxury case study, learn how The Agency’s Daniel Blatman overcame multiple offers and a short timeline to help his clients meet their goals. Continue reading →

Forget buyer love letters. Craft a perfect offer instead

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If you’re putting together a beautiful, thoughtful offer package, your buyers won’t have to supplement with a love letter. Doora Creative Director Janet Pozos tells you how to impress with your pdf. Continue reading →

Frustrated with inventory? 5 tips for getting creative

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Working in a low inventory market can be frustrating for all parties involved. Broker Julie Bubsy offers advice on how to create inventory for your clients when there is seemingly nothing there. Continue reading →

Buyers are still competing. Here’s how to best help them

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Even though the market is cooling, low inventory will continue to drive competitive offers. Try these strategies to help them come out on top. Continue reading →