Home search is going AI-first with Realtor.com as attention gets harder to earn

Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. Continue reading

Realtor.com meets ‘homebuyers wherever they are’ with ChatGPT integration

Realtor.com’s ChatGPT integration gives buyers affordability and neighborhood insights. However, they’ll need to go to Realtor.com to view listings. Continue reading

Real previews new artificial intelligence assistant for agents

The new product is called HeyLeo and shows how a phone-based tool could help agents generate new business. Continue reading

New Redfin data reveals top destinations for buyer relocations

Nearly 19 percent of homebuyers searched outside their metro in Q4, Redfin says. Sacramento, Las Vegas and Florida metros lead migration trends. Continue reading

Unlisted founder talks inventory, seller signals, market opportunity

Unlisted founder Katie Hill believes off-market is the solution to real estate’s long-standing inventory problems. But her idea has been tried before. Continue reading

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading

How to explain the pros and cons of AI for real estate

As artificial intelligence remakes plans and processes, Carl Medford writes, it’s important to be transparent about how you use it to serve real estate clients. Continue reading

Your listings will now appear on a new search site: ChatGPT, thanks to Zillow

OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT. Continue reading

Rocket Companies closes Mr. Cooper acquisition

Rocket Companies has closed its acquisition of Mr. Cooper for $14.2 billion, according to an announcement on Wednesday morning. The final acquisition price is 51 percent higher than the $9.4 billion price tag announced in March, due to Mr. Cooper’s rec… Continue reading