Tag Archives: Consumer Trust

How to write an MLS listing description with integrity

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When you’re marketing a listing, honesty matters. Darryl Davis shares strategies to help you maintain high standards in your presentation. Continue reading →

NAR’s marketing chief reveals the new strategy for Realtors

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After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign. Continue reading →

Find your content lane: How to stand out on social media

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If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you.  Continue reading →

Industry pros weigh in on visibility, gatekeeping and real estate ‘Armageddon’: The Download

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Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren’t shy about sharing them. Continue reading →

Competing philosophies, exclusive listings and the consumer trust tipping point

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Chris Kelly, president and CEO of HomeServices of America, asks whether the decisions being made today are strengthening or weakening real estate professionals’ role in the homeownership journey. Continue reading →

Zillow to prohibit listings that are privately marketed

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Zillow said the company’s new standards, which eXp Realty also committed to, show how it’s implementing Clear Cooperation on its platform. Those that do not meet the standards won’t be published on Zillow “for the life of the listing.” Continue reading →