Tag Archives: Storytelling

The perfection trap that’s holding your business back

By | | Uncategorized
Comments Off on The perfection trap that’s holding your business back

Transform your storytelling and leverage content marketing to reveal your authentic professional journey and connect with clients, Jimmy Burgess writes. Continue reading →

NAR’s marketing chief reveals the new strategy for Realtors

By | | Uncategorized
Comments Off on NAR’s marketing chief reveals the new strategy for Realtors

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new “More Than Opening Doors” campaign. Continue reading →

How one of California’s largest brokerages hit 90% retention without chasing headcount

By | | Uncategorized
Comments Off on How one of California’s largest brokerages hit 90% retention without chasing headcount

“We don’t build rosters. We build careers”: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry. Continue reading →

What Zillow’s marketing genius can teach you about social media

By | | Uncategorized
Comments Off on What Zillow’s marketing genius can teach you about social media

On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading →

The one tool this marketer would never give up (and why it matters)

By | | Uncategorized
Comments Off on The one tool this marketer would never give up (and why it matters)

Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. Continue reading →

Team Huddle: How this team blends longevity and innovation

By | | Uncategorized
Comments Off on Team Huddle: How this team blends longevity and innovation

Learn how Jennifer Mills Klatt’s Home Discovery Team stays focused and aligned with Melanie Klein’s overview of the team’s communication process. Continue reading →

Avoid these 6 real estate branding mistakes

By | | Uncategorized
Comments Off on Avoid these 6 real estate branding mistakes

How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth. Continue reading →

Being a neighborhood expert isn’t enough anymore 

By | | Uncategorized
Comments Off on Being a neighborhood expert isn’t enough anymore 

If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading →

Selling real estate is selling a story. Here’s how to do it right

By | | Uncategorized
Comments Off on Selling real estate is selling a story. Here’s how to do it right

For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading →

Media expertise is a competitive edge: Publisher, TV host

By | | Uncategorized
Comments Off on Media expertise is a competitive edge: Publisher, TV host

By embracing branding principles, storytelling techniques, PR strategies and leveraging AI, Angela Yungk writes, real estate agents can establish a competitive edge that extends far beyond transactions. Continue reading →