Tag Archives: Lauren Henss

Brokerage storefronts become ad networks amid Smartify expansion

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Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships. Continue reading →

Being found in the age of AI: The collapse of the ‘I’m the best’ era

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Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading →

Compete with giants: 5 strategies only indie brokerages can pull off

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Troy Palmquist and Lauren Henss break down how the best independent brokerages are using speed, brand discipline, and agent-centric operating models to win recruiting and market share — even as consolidation accelerates. Continue reading →

How one of California’s largest brokerages hit 90% retention without chasing headcount

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“We don’t build rosters. We build careers”: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry. Continue reading →

These are the 10 words that defined real estate in 2025

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Prices, mortgages, inventory and more. While we wrote about a lot this year, from social media to murder mysteries, these are the 10 words that came up again and again. Continue reading →

How Google could become real estate’s next big gatekeeper

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In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading →

70% of digital transformations fail. The other 30% will redefine us

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Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading →

10 questions to ask yourself before your next career move

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In a market obsessed with movement, Lauren Henss writes, the most powerful move you can make is knowing exactly what you want — before you make it. Continue reading →

Real estate leaders weigh in on Compass-Anywhere: The Download

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As the logistics of the merger unfold, members of the real estate community continue to share their thoughts on the deal. Continue reading →

The Compass-Anywhere merger: When elite meets scale, what happens to value propositions?

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The question isn’t whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders. Continue reading →