Tag Archives: agent branding

Brokerage storefronts become ad networks amid Smartify expansion

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Brokerage storefronts are evolving into revenue-generating media networks as Smartify expands partnerships. Continue reading →

Forget scripts. Authenticity drives real estate marketing results

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Expert Meriam Mellal says that as trust becomes harder to earn, authenticity becomes agents’ most valuable marketing asset. Continue reading →

Douglas Elliman brings on industry marketing leader for rebrand

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As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Douglas Elliman brings on industry marketing leader for rebrand

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As the luxury brokerage continues to work on a comprehensive rebrand, it has welcomed back Natalie Passerini as chief marketing officer. Continue reading →

Transforming agent marketing: Task-bound to scalable systems

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Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading →

Agents, you must believe in yourself and the brand you choose

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To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes. Continue reading →

Your brand isn’t what you say it is (it’s what others see)

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Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading →

How real estate pros can thrive beyond the MLS in the AI era

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Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading →

How to create a purpose-built brand for luxury real estate

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While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading →

Bernice Ross launches new take on investing with ‘The Investor Scoop’

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To bring the vision of The Investor Scoop to life, Ross has assembled a growing team of industry pros, longtime colleagues and fresh thinkers. This lineup will deliver a wide range of content, from tax tips and tech tools to credit strategies to legal … Continue reading →