Tag Archives: listing photos

A step-by-step guide for using AI to master real estate marketing

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Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading →

What you should know about California’s new listing photo law

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A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing. Continue reading →

‘Ralph Lauren Christmas’ is going viral. Here’s how real estate agents can nail it

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Ralph Lauren Christmas has taken over TikTok, with the brand’s former designers explaining how to recreate the magic of its retail decor. Here’s how real estate agents can use it in their next listing. Continue reading →

Zillow removes Matterport 3D home tours from its sites

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The portal notified agents on Monday that CoStar declined to renew Matterport’s API agreement with Zillow, leading the portal remove Matterport 3D tours from its sites. Continue reading →

Marketing overload: How to cut the clutter and reclaim your time

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Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Continue reading →

Your brand isn’t what you say it is (it’s what others see)

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Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading →

EXp Realty exec tells agents to stop using bad photos

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Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today’s team leaders. Continue reading →

That’s such a turnoff! 7 major marketing mistakes agents make

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Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading →

Nation’s largest MLS will use AI to catch listing compliance issues

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California Regional MLS is teaming up with Styldod, which CRMLS partially owns, to improve how it handles listing photos and rule violations and to eventually provide a revenue pipeline. Continue reading →