How to tell when a platform shift is worth your attention — and when it’s just noise

With new tools launching every week, here are five questions to help you figure out which are actually worth your time and your agents’ trust. Continue reading

This AI-powered listing strategy beats April’s ‘perfect-week’ launch

Forget “list and pray.” Coach Verl Workman teaches you to use artificial intelligence tools to your advantage to make your next listing stand out from the competition. Continue reading

A step-by-step guide for using AI to master real estate marketing

Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading

This startup wants to be the brain of every real estate office

BrokerBot is building a brokerage-wide AI assistant designed to automate transactions, coordinate workflows and reshape the role of real estate agents. Continue reading

‘AI cannot read the room’: Agents weigh in on the promise and limits of artificial intelligence

Inman talked to real estate pros from around the country to find out how they’re using AI and what limitations the technology faces. Continue reading

As AI adoption grows, MLSs emerge as validators of new agent tech tools

MLSs are emerging as key validators of AI tools, with Miami Realtors prioritizing compliance, data accuracy and safe adoption for agents. Continue reading

2026 AI stack: EXACTLY what a small team needs (and no more)

Drew Thompson shares three tools that, together, cost about $50 a month and replace almost every other AI subscription you currently have. Continue reading

One CEO on what will help agents grab more market share in 2026

Despite an underwhelming 2025, Century 21 CEO Mike Miedler is excited about the year ahead, saying that agents who master business basics and lean into niches will succeed. Continue reading

Design trends and tips to help your listing fly off the market in 2026

Restraint, a focus on nature and the outdoors, and good staging will help luxury agents and their clients close the deal in 2026. Continue reading

Zillow’s SkyTour uses complex 3D tech to simplify home search

Zillow Skytour has been released and relies on an obscure 3D capture technology called Gaussian splatting to offer navigable aerial home views. Continue reading