In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review

Craig Rowe reviews Collov AI for Inman. The product gives agents and real estate stakeholders an easy, affordable way to virtually stage homes and use AI to generate short room tours, edit furniture and adjust room styles. Continue reading

How deepfakes, AI slop, fake digital staging are deceiving the market

Become a digitally literate consumer when you engage in protecting yourself and others from misinformation and lies, security expert Robert Siciliano writes. Continue reading

Zillow ignores ‘noise,’ jabs from CoStar, as revenue climbs

CEO Jeremy Wacksman told Inman the portal is focused on “ourselves and what we can control.” Zillow also said Thursday that 80 percent of home transactions involve one of its products Continue reading

Realtor.com’s FlyAround offers a bird’s-eye view of the market

FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views. Continue reading

Zillow expands tech stack to include collaborative search

Zillow’s second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging. Continue reading

Tech Review: Guest House shrinks time-to-market with listing prep

Technology expert Craig C. Rowe reviews Guest House, a company that offers a fast, lightweight solution to the friction that happens after a listing agreement is signed. Continue reading

Marketing overload: How to cut the clutter and reclaim your time

Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths. Continue reading

10 hot strategies to help sell your listings this fall

Trainer Bernice Ross shares 10 effective fall listing refresh strategies real estate agents can use to attract buyers, boost curb appeal and close more deals this season. Continue reading

Zillow ditches outdated decor with Showcase virtual staging

Homebuyers browsing Zillow Showcase listings can now virtually stage homes, removing and rearranging decor and trying out several preset design styles. The feature is powered by Virtual Staging AI, a company Zillow acquired in 2024. Continue reading

Are you about to become a real estate dinosaur?

Technology doesn’t take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today’s market. Continue reading