Tag Archives: marketing tools

Why your best agents ignore your brokerage’s tech stack

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If your top agents aren’t using your tech stack, it’s not a training, culture or communication problem, The Agency’s Zane Burnett writes. It’s a product problem. Continue reading →

Tech-focused, indie, big-box or family-style? How to choose the right brokerage for your team

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Your brokerage sets the tone for your business, Jessica Souza writes. Here’s how to find the one that aligns with your goals, your culture and your long-term vision. Continue reading →

Realtor.com’s FlyAround offers a bird’s-eye view of the market

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FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views. Continue reading →

The one tool this marketer would never give up (and why it matters)

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Agents might be tired of trends and algorithm shifts, but Instagram still sets the standard for connection, credibility and visibility. Alyssa Stalker explains why it remains the foundation of modern real estate marketing. Continue reading →

Switching brokerages? Here’s your ultimate brand transition playbook

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Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading →

What marketing tools are must-have in 2025? Pulse

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Are there marketing tools you can’t live without? Let us know which platforms, software or strategies are making the biggest impact on your business this year. Continue reading →

Opendoor campaign challenges winter homeselling myth

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For years, homeowners have hesitated to list their homes at the end of the year, believing that it’s an inconvenient time. “Confessions” aims to reassure sellers that Opendoor’s platform provides a reliable solution year-round, ensuring that sellers ca… Continue reading →

Opendoor serves up turducken ad to spice up the holiday season

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In 2024, Opendoor has ramped up its marketing with various creative agencies, which included a Super Bowl regional ad and stunt by Mischief @ No Fixed Address that featured a live TV house sale in Atlanta. Other recent campaigns include break-up-themed… Continue reading →

Zillow Gone Wild poked your weird listing. Don’t worry — it might help

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For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates five listings that got put through the wringer on ZGW. Continue reading →