Stop chasing leads! How one agent built a $150M business on YouTube

Rick Guerrero sits down to talk with Sarah Meslowski about her YouTube strategy, which focuses on one long-form video per week. Over the past five years, she’s done $150 million in sales. Continue reading

A step-by-step guide for using AI to master real estate marketing

Stop asking one tool to do everything, Marci James writes. Use a specialized AI stack to build authentic, high-converting content in half the time. Continue reading

These real estate social media posts actually generate leads

Use these social media post ideas from Listing Leads’ Jimmy Mackin to generate more leads — not likes. Continue reading

Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 

The systems that once made visibility easy are under pressure. Here’s how that changes the way real estate professionals should approach content. Continue reading

Instagram, Google and Disney reveal new discovery tools 

From paywalled features to AI-curated search, platforms are tightening control over what gets seen and how users engage. Here’s how that shift is impacting visibility — and what real estate professionals should do about it. Continue reading

5 AI prompts that do the work of a full-time marketing assistant

AI won’t replace real estate agents, but it can replace hours of marketing work, Jennifer McAlpine writes. These five prompts can help agents handle research, listing strategy and content creation faster than ever. Continue reading

Let ‘The Broke Agent’ save you from boring real estate content

Build familiarity, and stay top of mind with real estate content that captures the authentic moments that happen with clients every day, Jimmy Burgess writes. Continue reading

10 profit holes that can sink your real estate business

Increase your profits both by cutting unnecessary waste and generating more business with these actionable strategies from trainer Bernice Ross. Continue reading

Ready to kill your brand and your lead gen? Take private listings

The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time.  Continue reading

Your brand should shout. Your finances should whisper

Great marketing demands attention. Great financial systems quietly do their job, CFP Amanda Neely writes, and that’s exactly the point. Continue reading