Ready to kill your brand and your lead gen? Take private listings

The more buyers who see your listing, trainer Bernice Ross writes, the more likely the sellers are to generate a higher price in a shorter amount of time.  Continue reading

How to capture massive share in today’s tough real estate market

Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading

NextHome CEO James Dwiggins takes on Clear Cooperation critics

In a LinkedIn post Tuesday, Dwiggins claimed brokerage leaders fighting to repeal the pocket listing rule are concealing an agenda to hoard listings, recruit agents and generate internal leads. Continue reading