Tag Archives: real estate content

Let ‘The Broke Agent’ save you from boring real estate content

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Build familiarity, and stay top of mind with real estate content that captures the authentic moments that happen with clients every day, Jimmy Burgess writes. Continue reading →

Getting ghosted? Try these 7 lead-generation strategies

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Ghosting comes from low-intent leads, awkward first conversations and generic follow-up, Josh Ries writes. Here are seven ways to reduce ghosting, and they start before you ever make the first call. Continue reading →

I spent a decade building a real estate media company. Now I’m building its replacement

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The model Ori Harel spent 10 years building is going away. Now he’s building a next-generation, AI-driven content creation platform. Here’s why you should pivot in your business, too. Continue reading →

Social media for the rest of us: A pragmatist’s view for agents

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Building a social media following is not the same as being a good advisor, and views don’t always translate into effective representation, Jen Berbas writes. Continue reading →

Turn 1 short video into 3 posts: How to scale your content with AI

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Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Continue reading →

Who should I follow on Instagram for real estate posts?

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Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you find a new real estate account to follow for inspiration. Continue reading →

Stop overthinking it! 6 tools to create professional video with ease

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Gone are the days of having to use busy, complicated professional-level technologies that require layering sound over visuals, dragging tiny arrows to cut milliseconds off of an opening or having to pay for high-end soundtracks. Here are the tools you … Continue reading →

Dear Marketing Mastermind: How can I get the most out of my content?

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You’re creating content, but how can you ensure that people respond? Find out what the Marketing Mastermind recommends to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms. Continue reading →

Social media made simple: How to source, share and schedule

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The best way to avoid being overwhelmed, wasting time and getting sucked into the addictive nature of social media is to have a plan, similar to an editorial calendar. Here are five tips for sourcing real estate content as well as how and when to sched… Continue reading →

5 ways to milk your real estate content for all it’s worth

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Whether you’re looking for impressions, traffic, engagements or conversions, your return on investment for well-executed content marketing will be exceptionally high if you adhere to these five tips. Continue reading →