Why too many brokers are wasting money on AI (and what they should be doing instead)

The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency’s Zane Burnett writes. Continue reading

Meet Areia, real estate’s ‘synthetic human,’ always-there agent avatar

An acronym for Autonomous Real Estate Intelligence Assistant, Areia assumes the look of a blond woman as it helps buyers peruse the market and sellers understand pricing strategy. Continue reading

Are you about to become a real estate dinosaur?

Technology doesn’t take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today’s market. Continue reading