Exposed beams, Victorian style top Zillow’s buyer engagement index

Exposed beams bring a 20 percent boost in daily buyer engagement, according to Zillow’s newly launched Buzz Index, which tracks clicks, saves and return visits across more than 600 home features and design styles.
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Translating the economics of price discovery to private listings

Private listings, properly understood, do not replace the MLS — they help it work better by improving the conditions under which price discovery begins. Continue reading

The ‘secret profit’ trap agents don’t realize they’re walking into

“Secret profit” can show up in everyday transactions. Summer Goralik and Troy Palmquist share how to disclose properly and avoid unforeseen consequences. Continue reading

What today’s buyer really wants (and what that means for agents)

Better Homes and Gardens Real Estate President Ginger Wilcox shares consumer trends and data insights to help boost your spring market strategy. Continue reading

How the open house provides a moment of truth for consumers

Take a deep dive with coach Darryl Davis into the open house experience from the consumer’s perspective — covering first impressions, agent conduct, signage, flow and communication. Continue reading

How the open house provides a moment of truth for consumers

Take a deep dive with coach Darryl Davis into the open house experience from the consumer’s perspective — covering first impressions, agent conduct, signage, flow and communication. Continue reading

The real money in real estate isn’t just commissions 

Coldwell Banker Warburg’s Kevelyn Guzman breaks down ancillary income streams for agents, including referral networks, investments, speaking and content. Continue reading

How to raise your price point with luxury staging

Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively. Continue reading

Secrets to ultra-luxury staging: customize, communicate and get it all done quickly

Not all staging is equal. Keys to success at an elite level include paying attention to detail, working with speed, and keeping an open dialogue. Continue reading

5 ways to stop listing anxiety from wrecking your price, process, profit

Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading