Tag Archives: consumer behavior

New poll finds 1 in 4 Americans say homeownership is out of reach

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A new KeyBank poll finds 1 in 4 Americans say homeownership is out of reach as housing costs and financial pressures continue to rise. Continue reading →

What today’s buyer really wants (and what that means for agents)

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Better Homes and Gardens Real Estate President Ginger Wilcox shares consumer trends and data insights to help boost your spring market strategy. Continue reading →

ERA chief on 2026: Will agents ‘lose their cognitive ability’ to AI?

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ERA Brand President Alex Vidal talks negotiations, relationships and how leaders can ensure their agents maintain a high emotional IQ amid the rise of artificial intelligence. Continue reading →

Here are the stories you may have missed that set the stage for 2026

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Go past the mega-mergers and lawsuits, and dig deep into the stats and trends that will inform your real estate business in 2026. Continue reading →

What ‘6-7’ reveals about the new real estate attention economy

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A chaotic meme with no real meaning ended up revealing how fast attention moves now and why that speed matters for anyone trying to reach consumers. Continue reading →

New course gives agents cutting-edge consumer, design trends data

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Better Homes and Gardens Real Estate’s new course helps real estate agents leverage cutting-edge consumer and home design trends to upgrade their marketing. Continue reading →

How to talk with your clients about the economy: Now Streaming

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Tune in to Inman Access as Jeff Tucker, principal economist at Windermere Real Estate, walks agents through client communication strategies. Continue reading →

Fewer consumers think it’s a good time to buy — or sell: Inman-Dig poll

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Rapid fluctuations in tariff policies by the Trump administration have the economy and the stock market in a volatile state, which is weighing heavily on consumers, findings from the latest Inman-Dig Insights consumer survey, conducted in April, show. Continue reading →

The real estate market is changing: Adapt or get left behind

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The way agents succeed is undergoing a profound transformation, broker Nick Schlekeway writes. Are you adapting and adopting new tools fast enough to keep up? Continue reading →