Tag Archives: bhgre

Hello, goodbye: Real estate’s biggest new hires and moves

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BGHRE, Coldwell Banker and other industry brands made moves last week. Get caught up with Inman’s weekly roundup. Continue reading →

What today’s buyer really wants (and what that means for agents)

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Better Homes and Gardens Real Estate President Ginger Wilcox shares consumer trends and data insights to help boost your spring market strategy. Continue reading →

Opportunity knocks: This week’s industry hires and moves

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The industry shuffle continues, with teams and brokers going independent or returning to their roots. Here are updates from HomeSmart, The Agency and others. Continue reading →

Elevate your marketing, and make it a strategic component to growth

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Real estate marketing isn’t just tactical, marketing expert Cara Tachibana writes. Learn how a strategic brand approach drives growth and agent adoption as she walks through her brokerage’s marketing makeover. Continue reading →

Better Homes and Gardens: Homebuyers ‘won’t settle for less’

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Homebuyers are seeking earth-toned hues, indoor-outdoor spaces, large windows and lush landscaping in 2026, according to Better Homes and Gardens Real Estate’s latest trends report. Continue reading →

Why affordability hits different in a military market

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The lack of affordable housing means actively looking for ways to educate and counsel newly stationed military clients on their best options, broker Amy Hummer writes. Continue reading →

How to pivot when you’re losing deals you should be winning

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BHGRE President Ginger Wilcox describes how agents can win more deals by changing the way they present their qualifications to clients. Continue reading →

New course gives agents cutting-edge consumer, design trends data

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Better Homes and Gardens Real Estate’s new course helps real estate agents leverage cutting-edge consumer and home design trends to upgrade their marketing. Continue reading →

Real estate doesn’t need more disruptors. It needs craftspeople

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Better Homes and Gardens Real Estate President Ginger Wilcox shares a call to bring care, knowledge and professionalism back to the center of the industry. Continue reading →

Hybrid rooms, luxurious mudrooms rule BHGRE trends report

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Better Homes and Gardens Real Estate has released its annual home trends report, which revealed consumers are focused on making their homes multifunctional paradises with hybrid rooms and souped-up mudrooms. Continue reading →