Tag Archives: listing marketing

Hire an assistant, bring on a partner or stay solo? A guide

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Should successful agents hire help, partner up or just tough it out and push through? Kevelyn Guzman asks. The answer depends on the math. Continue reading →

How the open house provides a moment of truth for consumers

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Take a deep dive with coach Darryl Davis into the open house experience from the consumer’s perspective — covering first impressions, agent conduct, signage, flow and communication. Continue reading →

How the open house provides a moment of truth for consumers

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Take a deep dive with coach Darryl Davis into the open house experience from the consumer’s perspective — covering first impressions, agent conduct, signage, flow and communication. Continue reading →

Klipster won’t rescue video listing apps: Tech Review

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Tech expert Craig Rowe reviews Klipster. “The mobile application helps real estate agents create and share listing and social marketing content on its own consumer-facing network,” he writes. Continue reading →

Elevate your marketing, and make it a strategic component to growth

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Real estate marketing isn’t just tactical, marketing expert Cara Tachibana writes. Learn how a strategic brand approach drives growth and agent adoption as she walks through her brokerage’s marketing makeover. Continue reading →

Zillow’s SkyTour uses complex 3D tech to simplify home search

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Zillow Skytour has been released and relies on an obscure 3D capture technology called Gaussian splatting to offer navigable aerial home views. Continue reading →

If price is king, why do we even market new listings?

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If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading →

In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review

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Craig Rowe reviews Collov AI for Inman. The product gives agents and real estate stakeholders an easy, affordable way to virtually stage homes and use AI to generate short room tours, edit furniture and adjust room styles. Continue reading →

The end of ‘just listed’ marketing (and what to do instead)

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Traditional listing posts are losing power as modern consumers seek storytelling, personality and local relevance. Alyssa Stalker shares social media marketing strategies for 2026. Continue reading →

Realtor.com puts ‘spotlight’ on listing agents with new feature

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Realtor.com has released Spotlight Listings, a new marketing tool that enables agents to drive additional traffic to their listings. Spotlight’s launch coincides with a major update to Local Expert, a lead generation tool that gives agents prominent pl… Continue reading →